The Bioavailability Problem
As it turns out, it’s incredibly difficult—and we mean mind-bogglingly, stupefyingly, prohibitively difficult—to unlock the full benefits of plant extracts.
In fact, maybe 2% of the Curcumin and Hemp Extract you consume ever reaches your bloodstream. And when it does, it’s quickly targeted and destroyed by the liver, leaving little to no benefit. Suppliers know this, but they’re salespeople—not scientists. Unable to innovate, but recognizing demand, they continue to clumsily package curcumin as a powder or emulsify it into cloudy yellow liquids to sell as “cure-alls.” Sadly, these supplements are little more than expensive yellow dusty and cloudy concoctions.